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10 Steps to Build Your Social Customer Care Strategy

Customer care isn’t just a way to keep existing customers happy. Used wisely, it can be one of your most valuable sales and marketing channels, with research revealing that: 79% of Americans trust a brand more if it delivers an excellent customer service experience 52% of Americans will pay more if they know they will…

How Government Agencies Can Launch an Influencer Program from Scratch

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And the best news of all: working with influencers needn’t be complex or expensive. Port of Seattle’s influencer program started with just a handful of bloggers attending the…

The “Creative Desert”: Brainstorming Social Content Ideas During Slow Days

Marketers spend up to 20 hours a month on content ideation. That’s a massive chunk of their workload. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. Some days, ideation feels especially tough. To help you out when…

Top 24 AI Tools That Every Marketer Should Be Using

The widespread adoption of artificial intelligence (AI) tools by marketers wasn’t always a foregone conclusion. As recently as January 2020, half of the respondents to an Advertiser Perceptions survey said they had no plans to use AI to support their marketing efforts. Fast-forward to today and opinions have shifted. Organizations now use AI and machine…

How Much to Charge for Social Media Management

It’s practically impossible for a business to operate without a social media presence in today’s market. Despite this fact, many business owners and marketing teams are missing the experience or resources to strategically manage their social media presence. More and more businesses are outsourcing their social media management to freelancers, consultants, or agencies. This shift…

13 Metrics to Track for Social Media Success

As marketers, we have more data at our fingertips than ever before. Yet research from Sprout Social reveals that proving ROI is consistently one of the biggest challenges for social media teams. Image source Demonstrating the impact of your actions is all about monitoring the right metrics for social media marketing — metrics that speak…

10 Higher Ed Marketers You Should Follow

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Have you missed an important update to a key tool? Is there a high-performing tactic, channel, or platform you’re not currently using? How are external trends and events going to affect your broader marketing strategy?…

Top 10 Influencer Marketing Campaigns

Influencer marketing has always been one of the most effective strategies for reaching new audiences. But it isn’t just about engagement; influencers can drive real action. Almost half of consumers say they’ve bought products promoted by influencers, while over one-third believe influencer posts are the best way for brands to persuade customers to try new…

10 Best-in-Class Brands on LinkedIn

LinkedIn is the world’s largest professional networking site, with over 930 million members in more than 200 countries and territories. As LinkedIn has matured, it has become a cohesive platform that allows professionals to connect, build their networks and identify new opportunities seamlessly. But LinkedIn isn’t just about finding a new job (or talent). As a…

TikTok for Business: Top 10 Brands Smashing it on TikTok

TikTok rose from the ashes of the Musical.ly app to become one of the world’s biggest social networks, with over one billion users. For many of us, the short video platform is the go-to destination for entertainment — the type of stuff we scroll through quickly when we get a few minutes of downtime. And…